Behind this content, an entire market has taken shape. Researchers warn, in The Lancet, about this trade and the social malaise that feeds it, in France as in the United Kingdom.
To better regulate the platforms, they propose drawing inspiration from the fight against the tobacco industry. The aim is to address not only the content, but also the economic model that makes it profitable.
Their assessment covers both the monetization of the content and the social soil that nourishes it. They explicitly link this business to the malaise running through part of the male youth.
On social networks, some masculinist influencers turn young men's frustrations into money. Hatred of women becomes a profitable business there.
This warning, issued in a scientific journal, stresses the cross-Channel nature of the phenomenon and the need for regulation inspired by an already proven public-health precedent.