On site, a number of chip manufacturers have multiplied innovations to try to attract a snacking market which is now worth 600 billion dollars.
Organized every two years at the Villepinte exhibition center, this major meeting in the agri-food world brings together manufacturers and buyers from around the world on the lookout for consumer trends – those which could, tomorrow, reach the shelves of our supermarkets.
In fact, snacking takes very diverse forms: a packet of biscuits opened in the middle of the afternoon, a protein bar after leaving the gym or, obviously, a packet of chips shared in the evening.
A high point for the global agri-food industry, Sial was held this week in Paris.
On her stand, the Swiss entrepreneur offers her potato or sweet potato chips – with a very classic appearance – to passers-by.
In fact, there are no potatoes in its packets of chips: they have been replaced by mushrooms, zucchini, carrots or multicolored sweet potatoes.
The product is really crispy like chips with a real salami taste, like a child between a potato chip and a slice of cold meats.
The fact remains that chips are above all a pleasure product.
Beyond the sole aspect of snacking, chips constitute a good observatory of changes in eating habits.