Hoteliers must also contend with evolving traveler expectations, the proliferation of digital tools and the weight of commissions. They are thus led to rethink their commercial strategy.
In a hotel sector where competition is intensifying and booking platforms occupy an indispensable place, filling rooms is no longer enough to guarantee an establishment's profitability.
It is on this ground that Doyield positions itself. Chedi Chaari, co-founder and CEO of Doyield, advocates an approach combining revenue management, digital marketing and direct distribution.
The stated objective is to enable establishments to better control their revenues and, above all, their margins.