In visual creation, more and more professionals are being called on to take over projects already produced by AI. These tasks are described as tedious, less interesting, and significantly less well paid than original design work.
Not everyone is getting through this period in the same way. Mickaël is managing to get by thanks to his various projects. That is not the case for Julien.
More and more companies first try to generate the visuals they need themselves, before turning to a professional when the result is unsatisfactory.
A professional who founded an agency in 2016 describes a recent shift. Business “worked very, very well” until two years ago, then orders became, in his words, “almost anxiety-inducing.” The economic consequences are severe for his agency. “In one year, we lost two-thirds of our revenue and three fathers are facing economic layoffs; it’s sad,” he says.