The platforms concerned have recorded a clear decline in their audience since the first taxes imposed in July by the European Union. Shein shows a 42% drop in visits to its site in July. As for Temu, the authorities recorded a decrease of 36%, while the drop reached 10% for AliExpress.
Nearly 6 billion small parcels will arrive in Europe in 2025, including 800 million in France. These products with a value of less than 150 euros are now taxed upon arrival in the European Union.
Shein, Temu and AliExpress have seen their traffic decline in France since the introduction of new European measures. These Chinese e-commerce sites have until now been exempt from customs duties for their shipments.
A tax system came into force on July 1, 2026, amounting to three euros per parcel. Additional costs of two euros will be added from November 1, 2026. From November 1, other costs will be added to small parcels.
These platforms have seen their attendance drop: less 42% of visits to the Shein site in July for example.
Nearly 6 billion will arrive in Europe in 2025 and 800 million in France.
The number of small parcels sent to France has fallen sharply in recent months, which clearly shows, according to the government, that the fight against certain online commerce platforms is bearing fruit.
Since then, measures have been taken at the European level with a tax system that came into force on July 1, 2026.
As for Temu, we recorded a drop of 36% and 10% for AliExpress.