The creation and broadcast of this content on American television cost a total of $137 million according to an organization, which itself recognizes that these figures are underestimated given the increasing complexity of locating a video generated in this way. The midterm elections in the United States, known as the midterms, will be held on November 3 and the campaign is entering its home stretch.
In one such post, a candidate says: As governor, I will eliminate the income tax on your first $50,000, $100,000 for joint filers, cut your utility bills in half, and end government waste.
These short videos are broadcast on American television and on social networks, a bit like the presidential campaign spots in France, with the difference that they are produced by AI.
These images were entirely generated by artificial intelligence, as indicated by the voice-over and the subtitles present on the screen at the end of the spot.
This electoral period is marked by the rise of a new phenomenon with the broadcast of false campaign spots produced and generated by artificial intelligence to attack certain political figures.
These fake campaign clips pose a significant risk of disinformation to voters.