In France, the keyword #BloquonsLextremeDroite has accumulated hundreds of thousands of views on TikTok and has been trending on the X network for several days, raising the question of ignoring these publications to fight against false information and violent content.
Algorithms personalize content based on the behavior of each user and take interactions into account to determine which elements to highlight on the platforms.
Among the methods defended by the MP appearing in this debate, no longer interacting with far-right publications helps avoid amplifying their visibility on digital platforms.
Even if an Internet user no longer sees this content, a colleague can continue to see it due to the personalization of feeds by algorithms.
Ignoring certain publications can thus help to make them disappear from your own news feed, without necessarily making them less visible to other users.
The elected official assures that he did not call on Internet users to block far-right accounts, but rather to ignore their publications to modify exposure to this content.
Thus, commenting on a video to denounce the comments of its author or resharing it to contradict them can help to increase its visibility, according to the observations made around this method.